Mara · Corporate Brochure

01 · The business case

The cost of doing nothing, measured in real money.

Senior communication failure is a P&L line. The market that exists to fix it spends billions a year and rarely produces evidence it worked. The most expensive talent problem in any senior organisation is not just skill. It is the gap between what a leader is capable of when calm and what they can access when the room turns.

$1.2tn

Lost annually

US workplace miscommunication. Grammarly · Harris.

1 in 3

CEO transitions fail

Within eighteen months. Cause: communication. HBR.

26%

Of senior promotion

Determined by executive presence. CTI study.

75%

Of senior executives

Carry a masked fear of public speaking. Chapman.

50%

Leave their manager

Direct cause: communication failure. Gallup.

30%

Workshop retention

At two weeks post training. Brinkerhoff.

What organisations currently spend

Global executive coaching market

$15bn / year

US corporate L&D spend

$370bn / year

Senior executive coach (FTSE)

£750 to £1,000 / hour

BetterUp · CoachHub (AI plus human)

£5k to £12k / seat / year

L&D communication workshop

£5k to £10k / day

Mara · 25 seat annual cohort licence · unlimited sessions

£22,500 / year

"One failed senior promotion conservatively costs more than a full Mara licence for an entire cohort. That is the ROI argument that survives a CFO."

02 · The platform

What your leaders actually do in there.

Mara is five rooms plus a growing set of structured courses. Every session is private, scored where scoring belongs, and saved to the user's own dashboard. You see aggregate engagement and the outcome arc. You never see the content of a session. That boundary is what makes the work inside the platform actually work.

i · Coaching Room

Executive coaching, on demand.

Coaching on the situation they are actually working on: articulation, storytelling, presence, speaking up, holding the room. The call without booking the call.

ii · Practise Room

Executive coaching, on camera.

They rehearse the pitch, the presentation, the public moment. Camera and microphone on, scored across six dimensions, every take saved. Mara coaches the next delivery.

iii · Off the Record · Private

The conversations they have nowhere else.

A private space for difficult conversations, decisions, and what they are actually carrying. Nothing leaves the room. Shred any time. Never reported, never scored.

iv · Breathing & Mindset

Regulation, scheduled like meetings.

Two to twenty minute reset patterns plus a ten minute pre performance warm up. For the carpark before. For between calls. For the day that has already gone wrong.

Plus three complete curricula: Be Heard, fifty six guided sessions on workplace communication. Performance, sixty lessons on presence, connection and live performance. And the signature: The Programme, the complete sixteen session ICOP arc across ninety days. All written by Jade Matthew, all delivered by Mara, all calibrated to each user's seniority and block type.

03 · For teams · The collaboration layer

Mara Teams. She coaches the room, not just the leader.

Individual coaching changes one person. Mara Teams changes how the team performs together, using the evidence the team already produces every week: its meetings. This is the layer no other vendor has, and the one organisations invest in.

Mara reads the real meetings your team is already having. One transcript becomes group dynamics for you, a personalised private debrief for each member, and a coaching protocol for the next six weeks.

No new meetings. No observers in the room. No survey fatigue. Upload the transcript of the leadership meeting that already happened, map the speakers, and Mara does the rest: she reads the interruption patterns, who holds the floor and who concedes it, where decisions actually got made, where the unsaid thing sat, and how each person showed up under the surface of the agenda.

01

Upload

Paste, file, or live recording. Any meeting the team already has.

02

Map

Speakers linked to member profiles, confirmed by the admin.

03

Read

One deep analysis pass: group dynamics plus a per member read.

04

Debrief

A personalised, private debrief lands in each member's own space.

05

Protocol

A six week intervention sequence for the team. Jade signs every one.

For the organisation

Team dynamics, grounded in a method.

The analysis is built on the Five Systems of Presence: State, Signal, Clarity, Attention, Authority. Not sentiment scores. A structured read of how the team actually communicates when the stakes are real, tracked meeting to meeting, so you can see the dynamics shift across the programme.

For each member

A private coaching debrief from every meeting.

Each member receives their own debrief in their own dashboard: what they did under pressure, the moment they conceded the floor, the point they buried, one thing to carry into the next meeting. Their coaching, their sessions, and their debrief content stay theirs.

For the team's development

Protocols: coaching that compounds.

From the team's pattern, Mara drafts a six week protocol: a sequence of targeted interventions across the cohort, reviewed and signed off by Jade before it reaches the team. The meetings keep happening. The protocol keeps working. The next analysis shows the movement.

Why this is the investment

Meetings are where the money already goes.

A leadership team's meetings are its most expensive recurring activity and its real performance surface. Every other tool coaches individuals in isolation and hopes it transfers. Mara Teams works on the collaboration itself, with evidence, privately, at the level each person can act on.

What you see

Meeting analysis at the group level: dynamics, patterns, movement over time
Programme engagement, sessions completed, practice recency
Cohort trajectory and aggregate readiness against upcoming events
The protocol, its rationale, and its progress

What you do not see

Any individual member's private debrief content
Anything said inside a coaching session or in Off the Record
Personal reflections or journal content
Any clinical or psychological labelling, ever

The separation is enforced at the database layer, not as a setting. Participants know this, and it is why they consent, engage, and keep engaging. Every member consents individually before any meeting they appear in is analysed, the organisation signs a data processing agreement at onboarding, and every administrative action is written to an audit log. Built for the scrutiny your legal and security teams will rightly apply.

04 · The toolkit

Every tool in the platform. The full inventory.

What a seat actually contains. Each of these is live in the product today, built on the same method, measured where measurement belongs, private where privacy is the point.

01 · The rooms

Five rooms, one coach.

Coaching Room: executive coaching on the live situation, five levels unlocked by readiness, the Room Read, the Power Line, the Killer Question
Practise Room: camera and microphone on, six scored dimensions, calibrated pressure, every take saved
Off the Record: the private space, four registers, shred any time, never reported
Breathing: two to twenty minute somatic resets, schedulable like meetings
Mindset: the ten minute pre performance warm up, voice exercises, the anchor

02 · The moment tools

For the day it actually happens.

Just Before: a five minute coach call, ten minutes before the high stakes moment
Quiet Room: five minute regulation for active anxiety before an imminent moment
Voice Workout: range, breath and projection training
Hard Conversation: a full roleplay of the conversation they have been avoiding
Audio mode: voice only, optimised for earbuds, the walk, the commute

03 · Measurement and evidence

The proof, accumulating.

Six scored dimensions every session: Pace, Vocal Range, Energy, Clarity, Presence, Impact
The recordings library: every take saved, the session one baseline permanently archived
Side by side comparison: week one next to now, objective video evidence of change
Video upload with timestamped AI feedback on recordings from the real world
Auto generated reports, weekly and monthly, in Mara's voice, in app and by email
Session journal and free text goals, the documented development record

04 · The intelligence layer

Why no two people get the same coach.

Five tier seniority reading: the CEO is never coached like an individual contributor
Real time calibration from the first three exchanges: language, pace, processing channel
Five block types diagnosed: State, Clarity, Authority, Pattern, Transition
ESL Leaders framework: two extra dimensions, Fluency Under Pressure and Personality Transfer
Inter session memory: patterns, goals, upcoming events, the last edge, carried forward
Calendar context: Mara opens by referencing the real event in the diary

05 · The collaboration layer

Mara Teams, in brief.

Transcript pipeline: paste, file or live recording of meetings the team already has
Group dynamics analysis on the Five Systems, tracked meeting to meeting
Private per member debriefs in each person's own dashboard
Six week protocols, drafted from the team's pattern, signed off by Jade
The full detail is in section 03 of this brochure

06 · Safety and trust

Built for scrutiny.

Four level safety protocol: from holding light emotional charge to immediate crisis referral
Honest scope: Mara is a performance coach, not a clinician, and says so
Individual consent and organisational DPA before anything is analysed
Audit log of every administrative action
Aggregate only reporting: engagement and trajectory to you, content to no one

In detail · every room, every signal

Exactly what is inside, and exactly what it measures.

Most coaching tools ask you how it felt. Mara measures what actually happened, then coaches it. Here is the full instrument: the signals read from every take, the live coaching room, the private room, and the curricula. All of it live in the product today.

On your deviceAudio and video analysed in the browser. Nothing leaves the machine.

Any browserSafari, Edge, Chrome, Firefox. Speech read in your own language.

Every sessionTen measured signals, scored, saved, and tracked over time.

01Voice

Measured from the audio signal, in real time, on your device.

Signal	What Mara measures	What it reveals
Pace	Speech rate from word level timingwords per minute	Whether you are racing the room or holding it. Anxiety accelerates. Authority varies on purpose.
Pitch	Fundamental frequency of the voice across the takeaverage register, measured	The climb into the throat that pressure produces, and the lower register where authority lives.
Range	Melodic variation across the takesemitones of movement	The difference between a flat, monotone read and a voice that carries meaning and conviction.
Pause	Count, length and placement of silencesfrom the energy waveform	Command of the silence, or the habit of filling every gap. The pause is where impact lands.
Energy	Vocal energy and its variation through the takerelative loudness	Genuine investment versus a flat delivery the room stops listening to.
Fluency	Filler and hedging rate, sentence continuityfrom the live transcript	Certainty versus self protection. The um, the sort of, the sentence that starts and stops.

02Body language

Measured from the video signal, frame by frame, on your device.

Signal	What Mara measures	What it reveals
Gaze	Proportion of the take spent looking into the cameraeye contact ratio	Connection or avoidance. Where you look the instant a key word lands.
Posture	Shoulder and spine position and opennessbody landmark tracking	Grounded, settled authority, or the quiet collapse the body makes under pressure.
Stillness	Sway and extraneous movement across the takemotion stability	The rarest, most powerful signal a speaker sends, or the restlessness that reads as nerves.
Composure	Facial steadiness and expression neutralityface landmark tracking	A regulated state holding, or tension leaking through the face before a word is spoken.

03The intelligence that compounds

Not just one session. Mara remembers, calibrates, and tracks the movement.

Capability	What Mara does with the data	What it gives you
Trends	Tracks every measured signal across all your sessionssession one to now	Pace settling, fillers falling, pauses lengthening, range widening, gaze steadying. Change you can see.
Patterns	Flags what recurs and routes it to the right roomrecurring versus worth watching	The thing the data keeps showing, named and worked, not left for you to notice.
Memory	Carries patterns, goals and your last edge into the next sessionthe learner model	Session ten knows what happened in sessions one to nine. A coach that remembers you.
Calibration	Reads seniority and adapts the whole session to itfive tiers	The director is never coached like a graduate. The stakes, the register and the examples all shift.

04The Coaching Room

Executive coaching on the situation you are actually in. The call without booking the call.

Tool	What happens in the room	What you walk out with
The Room Read	Mara tells you what the room experienced, moment by moment, not just what you noticed	Your delivery seen through the audience's eyes. Where the energy dipped, and where to pull them back.
The Power Line	Your single strongest sentence, identified and quoted back to you exactly	The line to lead with, and the spine everything else is built to support.
The Killer Question	The question you are praying nobody asks, coached, then sprung mid take under pressure	You walk in having already survived the worst moment, in private, first.
Recalibration	From a two minute reframe to a deep pattern protocol, matched to what you can take that day	Coaching that meets you where you are, not a fixed script run at everyone.
ICOP debrief	Voice, presence and charisma work integrated into the debrief of every run	Technique that holds when the room turns, not just polish for the rehearsal.

05Off the Record

The private room for the conversations and decisions they have nowhere else. You choose the register. Mara honours it.

Register	What you bring	What Mara does
Sit With It	"I need to say it out loud and be heard accurately. I do not need it solved."	Stays receptive, matches your pace, reflects with precision. Does not push toward action.
Think It Through	"Help me arrive at the decision honestly. The decision stays mine."	Works the layers slowly, surfaces what you are avoiding, never decides for you.
Rehearse It	"There is a conversation I have been avoiding."	Finds your opening sentence, anticipates the response, prepares the recovery move.
Name What Is Happening	"Something keeps repeating with this person, this dynamic."	Names the pattern and puts it outside you, where you can finally work with it.
Open	"I just want to start talking."	Reads the first few moments and finds the register for you.

Never recordedNever transcribedNever scoredNever reportedShred any time · no copy on our servers

06The courses

Three complete curricula. All written by Jade Matthew, all delivered by Mara, all calibrated to your seniority.

Curriculum	The shape	What you leave with
Be Heard	Fifty six guided sessions across twelve modules, five minutes each. Workplace communication on the ICOP arc, with live role play graded on whether the move landed, and a real world mission between sessions.the working world	The everyday skill: speaking up, being heard, and holding the hard conversation at work.
Performance	Sixty lessons across fourteen modules on presence, connection and live performance.the room and the camera	The stage skill: command of a room, a camera, and the moment that actually matters.
The Programme	The signature. The complete sixteen session ICOP arc across ninety days.the deep arc	The block identified, cleared, and a portable anchor installed, on call without Mara in the room.

Measured, and honestly labelled

Every signal above is read from the recording, not guessed. And Mara is just as clear about the line between the two: the things it measures, it shows you as measurement. The things it judges as a coach, the structure of an argument, the weight of a close, it shows you as a coaching read. No other tool in this category both measures this much and tells you which is which.

05 · The methodology

A method, not a feature list.

Every room and every course expresses the same framework: the ICOP Method, the four stage somatic coaching arc developed by Jade Matthew across eighteen years of professional performance, psychology and executive coaching practice. What blocks senior people in high stakes communication is not just a lack of skill. It is a nervous system response. ICOP addresses both layers, in sequence, every session.

I

Identify

Diagnose the block. Every block has a structural signature. Mara names it inside the first session.

→

C

Clear

Regulate the nervous system response. The stage every other coaching product skips.

→

O

Outer skill

Coach technique on top of the regulated state, so it holds under pressure permanently.

→

P

Presence

Install the portable anchor. By the end of the arc, the state is on call without Mara in the room.

The method was built in real rooms, with real stakes.
Jade Matthew has worked with leaders at Netflix · Deutsche Bank · Channel 4 · Vodafone · Hilton · Sky · BBC · HBO · Audible

06 · The corporate portal

The numbers you forward to your CPO.

The corporate portal is your programme management view. Four numbers at the top, readable in under thirty seconds. A live register of every participant underneath. Engagement and outcome data, captured continuously inside the coaching arc. No surveys. No bolt on assessments.

Corporate portal

Corporate tier · Pilot lead view

10

Enrolled

8 of 10

On track to complete

11.4

Average sessions completed

+2.8

Performance trajectory · ten point scale

Participant

Programme progress

Engagement

Status

Participant 01 · Director

14 of 16 sessions

82 / 100

Active

Participant 02 · Partner

16 of 16 sessions

91 / 100

Completed

Participant 03 · VP

9 of 16 sessions

64 / 100

Steady

And as the platform grows: cohort benchmarking. Your cohort against an anonymised cross client baseline of senior professionals: entry score, endpoint score, trajectory, completion. "Your cohort started slightly below the senior professional baseline and finished above it" is a renewal justified in one sentence. The panel unlocks once the underlying dataset crosses the anonymisation threshold. No other vendor measures what it takes to offer this.

07 · The 90 day pilot

Built so you do not have to write the business case yourself.

L&D buyers almost never commit a full team on the first conversation. They commit a pilot. This is the pilot, ready to bring into your CPO or CFO meeting: five to ten senior participants whose communication carries financial or strategic weight, ninety days, a defined investment, and decision criteria agreed before it starts.

Day 0 · Kickoff

Onboarding and diagnostic intake.

Each participant is onboarded individually and calibrates their own entry score against the communication moments that matter to them. You distribute the manager briefing we have already written to each participant's line manager. You forward it. That is the whole job.

Days 1 to 90 · The work

A structured cadence, held by the platform.

Around two coaching sessions a week, thirty to forty five minutes each, with practice and journal work in between. Real upcoming moments brought into sessions: the board paper, the investor meeting, the conversation they have been avoiding. The portal tracks engagement live.

Day 45 · Mid pilot review

Thirty minutes on what the cohort needs next.

Completion rate, stalled participants, trajectory line. Most stalls are recoverable, and this is where they get recovered.

Day 90 · Outcomes review

The renewal pack, generated from your portal.

Completion, aggregate trajectory, top skill areas developed, anonymised participant outcomes in their own words, and a recommendation for the next phase. Designed for your annual planning conversation. The data inside is your data.

What success looks like · agreed before day one

70%

Completion

Of the cohort completes the full programme inside the ninety day window. Completion correlates directly with outcome.

+2.5

Trajectory

Cohort average moves 2.5 points or more on a self calibrated ten point scale. The threshold where participants themselves feel the difference in the room.

1

Real win

At least one participant reports a specific real world high stakes moment that went measurably differently because of the work. The language your CFO will quote.

The decision at day 90 · one of four

Renew at scale. All three criteria hit. Full rollout, or expand to the next tier of senior leaders.
Renew and extend. Move the cohort into a maintenance arc, or build a second cohort and start again.
Renew with adjustments. Two of three criteria hit. We refine cohort selection, manager support or cadence and run again.
Do not renew. Criteria not met. We debrief openly, share what we learned, and you do not pay for a programme that did not work for your team.

The fourth option is deliberate. Buyers who have been burned by previous programmes need a clean exit. The fact that we offer it is what makes the case for the other three credible.

08 · The numbers, live

Run the ROI on your own cohort.

Move the sliders. The model is deliberately conservative: it counts only the cost of a single failed senior promotion and the coaching spend you would otherwise commit, and sets both against the Mara cohort licence. Use it before any internal budget conversation.

Your cohort

Cohort size Senior leaders whose communication carries financial or strategic weight.

25

Average fully loaded salary Per cohort member, including bonus and on costs.

£180,000

Executive coach hourly rate you would otherwise pay FTSE senior coach benchmark: £750 to £1,000 an hour.

£875

Coaching hours per leader per year, the human alternative A typical senior engagement: one hour a fortnight.

24

What the model says

Equivalent human coaching spend / year

£0

Your cohort, at your coach rate, at the human cadence.

Cost of one failed senior promotion

£0

Conservatively 1.5 times salary: search, ramp, lost momentum. One in three senior transitions fails on communication.

Mara cohort licence / year

£0

Unlimited sessions, every room, all three curricula, the portal, the pilot structure and the renewal pack included.

Coaching coverage ratio

0×

What the same budget buys in coaching availability: every leader, unlimited sessions, all year, against the booked human hour.

The model deliberately excludes the harder to attribute lines: the discount applied to an underprepared pitch, the deal that went quiet after the board meeting, the regretted attrition under a leader who avoids hard conversations. If any of those numbers belong in your case, the argument only strengthens. Figures update live; nothing you enter here is stored or transmitted.

09 · The category

The others are scoreboards. Mara is a coach.

Most AI speech tools are language models with a microphone. They transcribe and count: filler words, pace, the number of times someone said "um." That is pattern recognition on a transcript. None of them are watching the speaker. None of them work the nervous system. None of them have a method. And none of them produce cohort data you can put in front of a board.

Tool

What it actually does

Price

The gap

Yoodli · Poised · Speeko

Language model plus microphone. Transcribes, counts filler words and pace. No camera, no body signals, no method, no cohort reporting.

£15-25 /seat/mo

Tells your leaders what happened. Does not change anything.

Orai

Speech pattern recognition with gamified repetition drills. No live video, no posture analysis, no coaching arc.

£10-20 /seat/mo

Practice without a coach. No nervous system work.

BetterUp · CoachHub

Human coaches by video call, matched by algorithm. No on device measurement, no signal data, no programme arc.

£5k-12k /seat/yr

Human warmth, no measurement. Many times the cost per seat.

Live executive coach

One to one coaching, usually fortnightly. Relationship driven, no data, availability limited to the booked hour.

£750-1,000 /hr

Excellent, unscalable, and absent at the moment of need.

L&D workshop

One day of live training for the room. Retention measured at two weeks: thirty percent. No practice structure afterwards.

£5k-10k /day

A good day. Gone by the next board cycle.

Mara

Watches the body, hears the voice, works the nervous system underneath the skill, coaches live, measures six dimensions every session, and reports the cohort arc to L&D in aggregate.

£22,500 /yr · 25 seats

Real coaching, with the data that defends the budget line.

Feature by feature · what the software is actually doing

Capability

Yoodli · Poised

Orai

Bunch · Valence

BetterUp · CoachHub

Live coach

Workshop

Mara

Records and analyses voice in real time

✓

✗

✓

Records and analyses body and posture

✗

✓

Analyses facial and self soothing gestures

✗

✓

Tracks vocal energy variation, not just pace

✗

◦

✗

✓

Live coached session, not just feedback after

✗

◦

✓

◦

✓

Works the nervous system, not just the skill

✗

◦

✗

✓

Structured courses and a programme arc

✗

◦

✗

✓

Installs a physical anchor for the real room

✗

◦

✗

✓

Scores six performance dimensions per session

◦

✗

✓

Tracks score progression across sessions

◦

✗

✓

Reads and analyses real team meetings

✗

✓

Cohort level reporting for HR and L&D

✗

◦

✗

✓

Board reportable performance data

✗

✓

ESL specific coaching dimensions

✗

◦

✗

✓

No raw audio or video leaves the device

✗

✓

✗

✓

No human coach overhead in the cost

✓

✗

✓

Available 24/7, unlimited sessions

✓

◦

✗

✓

✓ yes ✗ no ◦ partial or limited

10 · Blended delivery

Workshops with Jade in the room. Mara holds the daily practice.

Jade holds the live work. Mara holds the rhythm between. Workshops are delivered in person or hybrid, tailored to your organisation, and run by Jade Matthew personally. Together they build a leadership team that communicates with authority on demand.

i · Intensive

Presence Under Pressure

A half day or full day on landing in the room, holding the silence, and recovering when the moment goes sideways. Live practice with feedback, individual diagnostics, Mara access afterwards so the work compounds.

ii · Intensive

Story & Articulation

Distilling complexity into the line that lands: narrative structure, the power line, the clean ask. For leadership teams who present the business to the people who fund it.

11 · How to start

From curious to deciding, in three steps.

The first step takes fifteen minutes. The whole sequence costs you nothing until you decide it is worth a pilot.

1

Today · 15 minutes

Try Mara yourself.

Open the taster, pick a scenario, run a live coaching session with Mara. Scored across six dimensions. Real coaching, real pressure. No signup. No card. You decide whether your leaders need this.

2

This week

Apply for the 7 day pilot trial.

Tell us about your organisation, the team you would roll Mara out to, and what good would look like. Jade approves every trial personally. Manual approval, twenty four hour turnaround. Only serious applications get through, by design.

3

Next week · 30 minutes

Thirty minutes with Jade.

A direct call with Jade Matthew: the method, the platform, the licensing model, and how Mara would fit your team. You receive the brochure and the price list in advance. Booked through Calendly, your slot.