Product brochure · Session · 2026
Performance under pressure.
AI performance and communication coach. Evidence based. Data driven.
The first AI coaching platform that genuinely watches, listens, and reads you. Live video and audio analysis on your own device, built on eighteen years of somatic coaching methodology. Five rooms. Three complete curricula. Six scored dimensions. Real coaching. Not a scorecard.
01 · Why this exists
Every other AI coaching tool has a microphone and a transcript. Mara has a camera, a live audio feed, a posture analysis layer, and eighteen years of somatic coaching methodology. She is the first AI platform that genuinely watches you: reading your body signals, your vocal energy, your self soothing gestures, and your facial presentation in real time, while coaching you through a structured session.
The most expensive problem in any senior career is not just skill. It is the gap between what you are capable of when calm and what you can access when the room turns. Mara closes that gap at the level it was formed.
01 · Somatic foundation
Mara works at the level where performance actually breaks: the nervous system response that fires when stakes rise. Every other coaching product trains technique on top of an unregulated state. Mara regulates the state first, then layers technique on top. That is why the work transfers into the real room.
02 · Personalisation
Mara reads you from the first three exchanges: block type, register, processing channel, where the body holds tension, the language you use to describe yourself. She coaches a fundamentally different session for every person, recalibrating turn by turn, every session.
03 · Compounding value
The recordings library, the journal, the scored progression, the goals and the diary accumulate value the longer you use the platform. By month six you have built a documented performance record you cannot replicate anywhere else.
02 · The methodology
ICOP is the four stage somatic coaching arc that takes you from block identification through deep inner clearing to performance state embedding and permanent maintenance. Developed by Jade Matthew across eighteen years of professional performance, psychology and executive coaching practice. The only complete somatic coaching methodology available at scale.
Diagnose what is in the way. Every block has a structural signature. Mara reads what is actually present and names the underlying structure inside the first session.
Regulate the nervous system response. The block sits in the nervous system, not the technique. This is the stage every other coaching product skips.
Coach the technique on top of the regulated state. A leader who learns a technique with their nervous system regulated owns it permanently under pressure.
Install and maintain the portable state. By the end of the arc the anchor is automatic. You no longer need Mara in the room. The state is on call.
The method behind Mara was built in real rooms.
Jade Matthew has worked with leaders at Netflix · Deutsche Bank · Channel 4 · Vodafone · Hilton · Sky · BBC · HBO · Audible
03 · The platform
Mara is built as a set of rooms, each one a complete shift in how she behaves. The pressure, the register, the techniques and the language all calibrate to what the moment is for. Every session is private, scored where scoring belongs, and saved to your own dashboard.
Room one
Executive coaching on the situation you are actually working on. Articulation, storytelling, presence, speaking up, holding the room, the conversation you have been circling for weeks. The call without booking the call.
Room two
Rehearse your pitch, presentation or public speaking with the camera and microphone on. Mara watches the delivery, scores it across six dimensions, and coaches your next delivery. Every take is saved to your own recordings library, and your first recording is archived permanently: the baseline you will measure everything against.
Room three · Private
A private space for difficult conversations, decisions, and the things you cannot say out loud anywhere else. Built on the same psychology a senior executive would receive in a top tier consulting room. Nothing said here contributes to scoring, dashboards or any record outside the room. Shred the conversation any time.
Room four
Two to twenty minute guided reset patterns, grounded in the physiology of the threat state. For the carpark before the meeting. For between calls. For the day that has already gone wrong. The fastest route from activation back to authority.
"Four counts in. Hold four. Six out. The room can wait ninety seconds for the version of you that should walk into it."
Live demo · The 4 · 4 · 6 reset
Ready
Three rounds is one reset. Try one now.
Room five
A ten minute pre performance warm up for the moments that are already in the diary. Voice, body and attention brought into one place before you walk in. The professional ritual most senior people never had, on demand.
"Press your thumb and finger together. Feel this moment of being grounded. That is your state. It travels with you."
Live demo · The warm up sequence
Voice exercises · touch one
Each exercise is guided by Mara in the room, calibrated to the moment you are warming up for.
The complete sixteen session ICOP arc, delivered inside the platform: from block identification to a permanently installed performance state, with practice and reflection built in between sessions. The signature curriculum of Session.
04 · The measurement
Every scored session in the Practise Room is measured across the same six dimensions. Each score arrives with a specific observation from that session and one technique to shift it. Below: a real pattern, the first delivery of a session against the second, after Mara has coached the recovery.
The movement between the two deliveries is not effort. It is regulation. Between them sits a physical reset: breath, body, ground, voice. The nervous system is shifted, and what emerges is not a better performance of a technique. It is you, without the interference. You watch both recordings back and see it with your own eyes.
05 · The courses
Alongside the rooms, Mara teaches. Each course is a structured curriculum of short guided sessions, written by Jade Matthew and delivered in Mara's voice: she teaches, she asks, and she closes every lesson with a line you carry into the day. One active course thread sits on your home screen. Mara routes you. You never get lost in a library.
Course one
The workplace course
Fifty six guided sessions on communication in the working world: reading the room, the art of listening, saying the hard thing, staying steady when it gets heated, rupture and repair. Five minutes a session. Calibrated to your seniority and your block type.
Course two
Presence, connection and live performance
Sixty lessons across fourteen modules: orientation, presence, connection, truth, story, the line, and on into the full craft of performing under observation. The complete curriculum behind eighteen years of professional performance work, taught one lesson at a time.
Course three · The signature
The ICOP Method, in sequence
The signature work of Session: sixteen sessions across ninety days, the complete ICOP arc delivered by Mara. Identify the block, clear it, coach the outer skill, install the anchor. Mara opens each session by referencing the last. Continuity is built in.
06 · Your dashboard
You open the app and see something useful in five seconds. Sessions, your arc, free text goals, the diary, your recordings library, and a coaching journal written in Mara's voice. No streaks. No badges. No hype.
Ready when you are
Welcome back, Sarah.
Your arc is in rhythm. Six sessions in the last fourteen days. Series B pitch in 21 days.
Mara noticed
Your confidence score climbed three points this month. The cofounder conversation is the next edge. It keeps appearing in your avoidance pattern.
Your goals · free text
Land Series B without reading the deck
Have the cofounder conversation
Coaching journal · pull quotes
Yesterday · Series B prep
"You softened on the slide where you used to overqualify. The pause before the ask was new. Hold that pause."
2 days · hard conversation, cofounder
"You named the thing you have been avoiding. The conversation has not happened yet, but you are now someone who can have it."
Behind the dashboard sits the recordings library: every take saved, your first ever recording permanently archived, and any two recordings comparable side by side. Who you were in week one, next to who you are now. Objective video evidence of change.
07 · The private room
Private · Unscored · Yours
"Mara holds it. Quietly. Privately."
Psychology · built in
Four registers · one room
The privacy contract is absolute. Nothing said in Off the Record contributes to scoring, dashboards, reports, or any record outside the room. Shred any conversation, any time, permanently. Mara is a performance coach, not a clinician: she names her scope honestly and points you to the right kind of help if a conversation needs it.
Demo · A conversation that never happened
You
I need to tell one of my directors that he is not getting the promotion. He has been waiting two years for it. I keep moving the meeting.
Mara · Off the Record
You have moved it three times now, so let us be honest about what is being protected. Before we touch how you say it: what is the one sentence you have been avoiding saying? Not the diplomatic version. The true one.
You
That he is excellent at the work he has now, and I do not see him leading the team. And that I should have told him a year ago.
Mara · Off the Record
There it is. Two sentences, and the second one is yours to own, not his to carry. The conversation you have been dreading is the one where you hide that. The one you can actually have starts with it. When you are ready, we rehearse it: I will be him, and he will not make it easy. Nothing we say here leaves this room.
Shredded. Nothing was kept.
No transcript, no score, no record. That is the point of the room.
Replay the demo08 · Mara in session
Mara never hypes. Every observation is earned by what she has seen and heard. Below: a verbatim opening for a user preparing a Series B pitch.
Mara
Sarah. Your Series B is in 21 days. We will not pretend that is not in the room. Today we work on the moment the lead investor pushes back on the model. Walk me through the slide that costs you the most. Not the data. The slide where you start to lose the room.
Sarah
Slide eleven. The unit economics. The CAC payback question always derails me.
Mara
Good. Specific. You will deliver slide eleven once, exactly as you would in the room. I will not interrupt. After that I become your toughest investor. Same slide. Different version of the same room. Stand up. Camera on. Begin when you are ready.
What never changes
09 · The category
Most AI speech tools are language models with a microphone. They transcribe and count: filler words, pace, the number of times you said "um." That is pattern recognition on a transcript. None of them are watching you. None of them work the nervous system. None of them have a method.
Feature by feature · what the software is actually doing
✓ yes ✗ no ◦ partial or limited
10 · Pricing
For you · Individual
Full access to Mara: all five rooms, all three curricula, every scenario. The complete dashboard, the arc, the recordings library, the journal, the diary. Practise as often as you need to. No usage limit. No commitment beyond the month.
Start your subscription →A single hour with a senior executive coach costs £750 to £1,000. Mara is £29 a month, and she is there at midnight before the board meeting.
Before you decide
Open the taster, pick a scenario, and run a live coaching session with Mara. Scored across six dimensions. Real coaching, real pressure. No card. No commitment. You decide in the room, the way you decide everything else.
For teams and organisations, ask for the corporate brochure: cohort licensing, the L&D portal, and the 90 day pilot.
Ready when you are
Your next high stakes moment is already in the diary. The question is which version of you walks into it.